AfterShave & Perfume Who’s The Cheapest?

When shopping for the cheapest aftershave and perfume, you can find significant discounts both online and in-store. Online fragrance discounters often have the lowest prices, while in-store high street chemists and discount retailers are good for budget options or picking up de

Online discounters

These UK-based online shops specialize in fragrance and are known for consistently offering designer products below the recommended retail price (RRP). 

  • Fragrance Direct: Offers a wide range of designer fragrances at reduced prices. They frequently run promotions and have a student discount available.
  • The Fragrance Shop: Provides a vast selection of discounted perfumes and aftershaves. Joining their membership program or using their student discount can lead to further savings.
  • Perfume Direct: Features a large clearance section with aftershaves and perfumes under £20, £40, and £50, regularly offering significant discounts on popular designer brands.
  • Perfume Click: Frequently runs promotions on perfume, aftershave, and beauty products.
  • Perfume Price: A destination for discounted fragrances, including classic and new scents for a range of budgets.
  • allbeauty: An online retailer that offers low prices on a wide range of beauty products, including perfumes and aftershaves. 

In-store high street and discount retailers

For those who prefer to shop in person and browse the deals available at physical locations.

  • Savers: The official Savers website shows an “Aftershave & Perfume” section for both men and women, with many products offered at budget prices.
  • Boots: Often has sales and offers on premium beauty products, including fragrances. Using a Boots Advantage Card can also help you save on future purchases.
  • Superdrug: A high street chemist that stocks a range of fragrances and often includes them in its “Star Buy” offers, featuring notable reductions.
  • B&M: This budget retailer typically has a small selection of aftershaves and perfumes available for a fair bit less than their RRP.
  • Home Bargains: Sells a selection of affordable designer fragrances, sometimes featuring significant deals. 

Alternatives for lowest prices

For the lowest possible prices, consider these alternatives, which typically sell fragrance dupes or unboxed items.

  • Discounted dupes from specialty brands: Brands like The Essence Vault specialize in creating low-cost fragrances inspired by popular designer scents.
  • Retailer own-brand dupes: High street stores, including supermarkets, often sell their own versions of popular fragrances at a much lower price.
  • eBay and Amazon: These sites can be good for finding cheap or unboxed designer fragrances, but research sellers carefully to avoid fakes.
  • Independent retailers: Stores such as Sunnah Emporium in London offer cheap, high-quality Arabian and other perfumes. 

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How to buy cheap perfume and aftershave – Save the Student

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Fragrance Direct

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16 sites

For the cheapest aftershave and perfume in London, consider online retailers specializing in discounts, high-street chemists, and dedicated in-person discount stores

. You can also explore local, independent shops for more unique and affordable options, especially for less common scents. 

Online discounters

These online retailers are known for offering a wide variety of fragrances at a reduced cost compared to the standard retail price. 

  • Fragrance Direct: Often runs promotions and has a clearance section on its site.
  • Perfume Direct: Regularly offers significant discounts on popular brands and features fragrances under £20.
  • The Fragrance Shop: Provides discounted designer fragrances, with additional savings available through its membership program or student discount.
  • Perfume Click: Frequently has promotions on its perfume and aftershave selections. 

High street and discount retailers

For in-person shopping, these well-known stores often carry budget-friendly options and seasonal deals. 

  • Savers: The website features an “Aftershave & Perfume” section with many products offered at budget prices.
  • Superdrug: This chemist stocks a range of fragrances and is known for its “Star Buy” offers, which can include significant reductions.
  • B&M: A budget retailer that typically sells a smaller, but cheaper, selection of aftershaves and perfumes than the recommended retail price.
  • TK Maxx: Offers designer fragrances on sale, with prices often significantly lower than the recommended retail price (RRP).
  • Boots: Frequently runs sales on beauty products, including fragrances. You can also use a Boots Advantage Card to collect points. 

Local and specialist shops

These London-based shops are good options for finding lower-priced, quality fragrances, sometimes including unique or Arabian perfumes.

Image of ABL Scents

ABL Scents

5.0

(110)

Perfume store

Closed1 Brixton Station Rd3.1 mi

A specialist shop in Brixton that offers high-quality, long-lasting fragrances for a fraction of the price of high-end brands.

  • Address: 1 Brixton Station Rd, London SW9 8PA.

Image of Perfume Warehouse (Retail only & Luggage storage)

Perfume Warehouse (Retail only & Luggage storage)

5.0

(717)

Perfume store

Closed85 Whitechapel High St6.5 mi

Sells high-street perfumes at reasonable prices in London’s Whitechapel area.

  • Address: 85 Whitechapel High St, London E1 7QX.

Image of My Signature Aroma

My Signature Aroma

5.0

(379)

Perfume store

ClosedUnit 108 – 112, Granville Arcade, Brixton Village3.0 mi

Located in Brixton Village, this shop is known for affordable prices and a wide selection of scents, including bespoke options.

  • Address: Unit 108 – 112, Granville Arcade, Brixton Village, London SW9 8PS.

Image of Jannah Perfumes

Jannah Perfumes

4.9

(224)

Perfume store

Closed28 Station Rd1.8 mi

Found in South Norwood, this shop specializes in Arabian and Middle Eastern scents at very reasonable prices.

  • Address: 28 Station Rd, London SE25 5AG. 

Outlets

These shops, situated just outside central London, often offer genuine designer fragrances at significantly reduced outlet prices.

Image of The Fragrance Shop

The Fragrance Shop

4.0

(262)

Perfume store

ClosedUnit 57, 57 Wembley Park Blvd12.7 mi

This store in the London Designer Outlet offers fragrances from brands like Hugo Boss and Yves Saint Laurent at up to 70% off RRP.

  • Address Wembley Park

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